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Pet Food Company Makes Sales Through Branded Program Funding Support


Evanger's Dog & Cat Food Company, Inc. of Wheeling, IL, in the 10th Congressional District, utilizes Branded Program funds to advertise their products in international markets. As a result their advertising in Germany, Canada and Poland, the company has been able to increase their export sales 5-10%. The company also uses the Branded Program to exhibit at international tradeshows to make contacts with buyers. According to Holly Sher, President of Evanger’s Dog & Cat Food Company, Inc., “Every trade show we've participated in has been beneficial in at least one way. We've never left a show without a new contact or empty handed.  We have also been able to afford to do more advertising which has helped increase sales.  This is all thanks to Branded Program.”

The company has also been able to hire more employees to help support the growth of the company. Since 2002, Evanger’s staff has grown from eleven to over 75. Nine of these employees we hired as a direct result of their participation in the Branded Program. The company is also seeking a larger facility in the Chicagoland area. “The Food Export Branded Program has helped Evanger's Dog and Cat Food Company become a well-known and respected company in the pet food industry.  We are very glad to be a part of this program and may not be as successful without it,” Sher said.

Evanger's Dog & Cat Food Company, Inc. produces dry and canned gourmet dinners for dogs and cats made from innovative recipes. Their products are made in the U.S.A., natural with no preservatives or salt added including kosher products endorsed by the Chicago Rabbinical Council.

Food Export-Midwest and Food Export-Northeast are private, non-profit associations of Midwestern and Northeastern state agricultural promotion agencies that use federal, state, and industry resources to promote the export of Midwestern and Northeastern food and agricultural products. Food Export-Midwest and Food Export-Northeast administer many services through Market Access Program (MAP) funding from the USDA, Foreign Agricultural Service.

 
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