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Bakery Company Expands Export Sales to Middle East and Russia With Help From the Branded Program

 

For almost four years, Love and Quiches, located in Freeport, New York, in the 3rd Congressional District, has been taking advantage of Food Export-Northeast's 50 percent cost-share Branded Program to help with the cost of attending international tradeshows. In 2007, while exhibiting in the USA Pavilion at the Gulfood Show in Dubai, the company established a new distributorship and increased their market share in the region by 27.2 percent. Every year since, the company has attended the Gulfood show using Branded Program funds and has consistently expanded their market share in the region. During the 2010 show, they made a new distributor from Dubai and made a first-time export sale to the country. Patti Gonchor, National Sales Coordinator explained, "The first order to Dubai was for more than $31,000 with a follow-up order for more than $53,000."

The New York company also used Branded Program funds to grow their export business in Russia by attending the 2008 World Food Show. "Once again, our attendance at the show gave us the opportunity to showcase our products and capabilities in this country. We made a new distributor contact, which has resulted in a 57.5 percent increase in our export sales to the country," added Gonchor. The company credits support they receive through Food Export-Northeast for their exporting success during these tough economic times. "We are truly grateful for the service we receive form the Branded Program and we look forward to increasing our business internationally with the help of the Branded Program," Gonchor said.

As a result of the new export sales to the Middle East and Russia, the company has increased their purchase of bulk U.S. ingredients such as soy bean oil, cocoa powder, and flour used to make their products.

Love and Quiches has been baking gourmet cakes, brownies, quiche, and custom desserts since 1973. They are now Halal certified to meet the increased demand for their products in the Middle East.

Food Export–Midwest and Food Export–Northeast are private, non-profit associations of Midwestern and Northeastern state agricultural promotion agencies that use federal, state, and industry resources to promote the export of Midwestern and Northeastern food and agricultural products. Food Export–Midwest and Food Export–Northeast administer many services through Market Access Program (MAP) funding from the USDA, Foreign Agricultural Service.


 
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